Heineken BIA VIET is a lager beer developed specifically for the Vietnamese market. Produced and sold by the Dutch brewing giant Heineken Group, it is designed to meet local demands and preferences. True to its name, which means ""Beer of Vietnam,"" the brand emphasizes regional culture and local tastes. Since its launch in 2020, it has been widely distributed, primarily in urban areas, and has established a distinct presence in the Vietnamese beer market.

So long Nuong is a seafood dish popular mainly in southern Vietnam. The main ingredient is pen shell, a type of bivalve, which is typically grilled over charcoal or on a grill while still in its shell. This dish is especially common at bustling night markets and street food areas such as Bui Vien Street in Ho Chi Minh City, where it is widely enjoyed by both locals and tourists. A distinctive feature of its preparation is the topping of scallion oil or peanuts, making it an essential part of Vietnam's diverse food culture and a popular accompaniment to alcoholic beverages.

Saigon Chill is a beer mainly offered in Ho Chi Minh City, Vietnam, produced and sold by Sabeco, one of the country's leading beer manufacturers. Launched in 2020, this product features a clear taste achieved through a sub-zero filtration process. Alongside traditional Saigon brand beers, it has gained popularity particularly among younger and urban consumers. It is widely enjoyed in entertainment districts such as Bui Vien Street in Ho Chi Minh City and has become an important part of local food culture and social settings.

Chicken feet refer to the legs of domesticated chickens and are used as food in various regions around the world. The methods of preparation and names differ by region, and especially in many Asian countries, chicken feet are featured in a wide variety of dishes and are popular as both street food and home-cooked meals. In Japan, they are known as ""momiji,"" particularly enjoyed in the Kyushu region, while China, Vietnam, Korea, and the Philippines also use them in traditional cuisine. Rich in collagen, chicken feet have drawn attention as a health-oriented food, and in recent years, they have come to symbolize the diversity of food cultures.

Stir-fried okra and shrimp is a stir-fried dish originating in Southeast Asia, with okra and shrimp as its main ingredients. It is offered as a home-cooked meal or street food in various tropical regions, including Vietnam, Thailand, and Malaysia. In bustling areas such as Bui Vien Street in Ho Chi Minh City, it is especially popular as a snack with beer or a light meal. The dish is characterized by the combination of okra's unique sliminess and crisp texture with the savory flavor and aroma of shrimp, as well as a simple yet varied seasoning.

333 (Ba Ba Ba) Beer is one of Vietnam’s representative beer brands and is a widely enjoyed lager throughout the country, especially in Ho Chi Minh City. Brewed by Saigon Beer-Alcohol-Beverage Corporation (SABECO), its origins date back to the ""Bia 33"" of the French colonial era. Known locally as ""Ba Ba Ba,"" 333 Beer is highly recognized both domestically and internationally. It is a popular, everyday beer favored by locals and tourists alike, and is commonly served in tourist areas such as Bui Vien Street, street stalls, and local eateries. It is considered one of the iconic beverages symbolizing Vietnam’s food and drink culture.

Rockstar Energy Drink is a soft drink originating from the United States and is an internationally recognized brand in the energy drink sector. Since its launch in 2001, it has expanded to countries around the world, including North America, Europe, and Asia. The drink is especially popular among athletes and people with active lifestyles, as it is intended to provide an energy boost. The cans feature a distinctive star-shaped logo and a design primarily in black and yellow, and the beverage contains ingredients such as caffeine, taurine, guarana, and B vitamins. It is also distributed in Ho Chi Minh City, Vietnam, where it is consumed by urban residents and tourists.