Singha Beer
Singha Beer is a beer brand produced by Boon Rawd Brewery, based in Bangkok, Thailand. Established in 1933, it is widely recognized both domestically and internationally as Thailand's first authentic beer. Featuring an iconic lion label, it is a 100% malt pilsner-type lager known for its rich flavor and refreshing taste. Its quality has been highly regarded for many years, earning it a royal warrant as an official supplier to the Thai royal family. Singha Beer is available throughout the country, including at Suvarnabhumi International Airport, and is closely associated with Thailand’s food culture and tourism industry.
- Taste Rating
-
- Price
- 56 Baht
- Meal Date
- 5/5/2024
- Food Travel Log
- [Warning: illegal activity] Introducing a magical bag to sneak alcohol through Thai airport security. 1. Pack beer in a regular backpack. 2. Show the beer at security. 3. When told to dispose of it, your illegal chance! 4. Transfer to a special bag to pass undetected. 5. The bag is called "stomach."
AI Gourmet Analysis
Overview of Singha Beer
Singha Beer is Thailand's representative beer brand, with a history dating back to 1933. It is produced by Boon Rawd Brewery Co., Ltd., the company holding the oldest brewery license in Thailand. Singha Beer is widely recognized both domestically and internationally for its iconic lion logo and traditional recipe.
History and Tradition
The birth of Singha Beer can be traced back to the reign of King Rama VII (King Prajadhipok). Boon Rawd Brewery was established in Bangkok in 1933, with the first shipment of Singha Beer made the following year. The name “Singha” comes from the sacred lion that appears in Hindu mythology, meaning “lion” in Sanskrit, and has long led the Thai beer market as a symbol of tradition and pride.
Additionally, Boon Rawd Brewery has been granted a Royal Warrant from the Thai royal family, an honor that attests to the company’s strict quality control.
Characteristics and Varieties
Singha Beer is a pilsner-type lager, characterized by its bright golden color, robust malt flavor, and subtle hoppy bitterness. The standard alcohol content is around 5.0%. Brewed using 100% malt, Singha Beer is known for its body and richness, making it an excellent pairing with Thai cuisine. It particularly complements spicy dishes, seafood, and grilled foods.
In addition to the standard gold lager, the Singha Beer lineup includes a light beer and draft type. It is available in both bottles and cans, and is exported to over 40 countries worldwide, expanding its global presence beyond Thailand.
Availability at Bangkok Suvarnabhumi International Airport
At Suvarnabhumi International Airport, one of Thailand’s major gateways, Singha Beer is served at restaurants and lounges catering to both international and domestic passengers. While legal drinking is permitted in departure areas and lounges inside the airport, bringing alcohol through security is strictly regulated due to international liquid restrictions. Beverages purchased inside the airport are generally provided shortly before boarding.
Global Recognition and Awards
Singha Beer is highly regarded not only in Southeast Asia but also in overseas markets, particularly in Europe and North America. It has won multiple awards at global beer competitions, receiving praise for its high quality. Its drinkability, clean finish, and well-balanced malt character have garnered support from beer enthusiasts around the world.
Cultural Significance
Singha Beer is not just a beer brand, but is closely involved with modern Thai culture and the tourism industry. It actively supports local celebrations, dining experiences, international sporting events, and festivals, contributing to the creation of the country’s brand image.
Position in the Thai Beer Market
Singha Beer maintains a share of the Thai domestic market alongside other major brands such as Chang Beer and Leo Beer. It is especially favored by consumers who seek premium quality beer, and is widely enjoyed in a variety of settings, including pairing with Thai cuisine and serving to tourists.