JELE Blackcurrant Vitamin Jelly

AI Gourmet Analysis

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Overview

JELE Blackcurrant Vitamin Jelly is one of the products in the "JELE" series, a jelly-based drink brand from Thailand, which combines a fruity taste with vitamin supplementation in a pouch-type format. This product has garnered broad support not only in Thailand but also among consumers seeking convenient nutrition in Southeast Asian countries and across Asia. The packaging utilizes a small pouch with a screw cap, making it easy to carry and suitable for consumption while on the go, during sports, or as a snack.

History and Development

The JELE brand was developed by "Thai Nature Food Company Limited," a Thai hygienic confectionery and beverage manufacturer, and rapidly expanded its market across Asia since 2003. By fusing the concept of "enhanced nutritional function" with conventional jelly drinks, it appeals to young people and health-conscious consumers. The "Blackcurrant" flavor features a rich content of vitamin C and B vitamins (B1, B2, B6, B12), with relatively limited use of colorings and preservatives.

Ingredients and Nutritional Characteristics

The main ingredients of JELE Blackcurrant Vitamin Jelly are blackcurrant juice, sugar, gelling agents (mainly carrageenan and locust bean gum), various vitamins, and citric acid. Its nutritional profile per pouch is as follows:

Calories	Protein	Fat	Carbohydrates	Vitamin C	Vitamins B1/B2/B6/B12
Approx. 30 kcal	0g	0g	7.5g	High content (exact amount undisclosed)	High content

These components are believed to contribute to relieving fatigue, boosting immunity, and providing energy for daily activities. The sugar content is designed to be modest.

Health Benefits of Blackcurrant

The blackcurrant used in JELE Blackcurrant Vitamin Jelly is the fruit of the plant Ribes nigrum, rich in polyphenols (especially anthocyanins), vitamin C, and vitamin E. As such, it has traditionally been utilized as a supplement ingredient and as a flavor in soft drinks and confectionery worldwide, expected to improve blood circulation, support eye health, and provide antioxidant effects. While traditionally used in processed foods in regions such as Eastern Europe and the UK, the format of a jelly pouch for consumption has increased in Southeast Asia in recent years.

Cultural Background and Market of Pouch Jelly Drinks

Pouch jelly drinks, typified by Japan’s Weider In Jelly, have developed rapidly as “easy-to-consume portable nutrition” since the 1990s. In Southeast Asia, they are widely used for hydration in hot environments and as a light meal for children to seniors. Brands like JELE, featuring various fruit flavors and enhanced nutrition, are now easily available at supermarkets and convenience stores in many countries.

Package Design and Recognition Strategy

JELE Blackcurrant Vitamin Jelly’s packaging is based on a purple color scheme, featuring a large illustration of blackcurrant fruits and the major vitamin names prominently on the front. Calorie content (30kcal) is clearly displayed, appealing to a light and healthy image. Multilingual labeling in English, Thai, and Chinese demonstrates the brand's ambition for global expansion.

Consumption Scenes and International Spread

Typical consumption scenarios include as a breakfast substitute, for recovery after exercise, during study sessions, or as a quick break while out and about. The product has gained significant support in urban and resort areas of Asia, such as Iloilo in the Philippines. Recently, demand has increased not only among tourists but also among local residents due to the trend toward health and time-saving.

Summary

JELE Blackcurrant Vitamin Jelly is a pouch-type jelly beverage developed to meet the needs of health-conscious consumers. It offers a convenient way to supplement nutrition derived from blackcurrant, and with its low-calorie content and portability, it enjoys widespread popularity among both urban dwellers and tourists. It is regarded as a product of increasing attention and significance in the future trend of nutritional supplements in the Asian market.