Take-it (Kit Kat-style)
Take-it is a wafer chocolate snack manufactured and sold by Goya, a Philippine food company. It is mainly offered in individually wrapped packs containing two sticks, featuring a crispy wafer covered in milk chocolate. Known for its packaging and shape similar to ""Kit Kat,"" Take-it is a popular and easily accessible snack widely available at convenience stores and supermarkets throughout the Philippines.
- Taste Rating
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- Price
- 19 Philippine Peso
- Meal Date
- 2/21/2024
- Food Travel Log
- The joy of snapping and crunching, and perfect sweetness—that's Kit Kat. The joy of snapping, crunching, and bold sweetness—that's Take-it. In the Philippines, craving a Kit Kat? Take-it is your answer! Eat it during a work break? It’s sure to be delicious! Eat it while slacking off? It’ll cut my pay...
AI Gourmet Analysis
Overview
Take-it is a wafer chocolate snack manufactured and sold by Goya, one of the leading confectionery companies in the Philippines. The packaging and product structure strongly resemble the internationally renowned "Kit Kat" series, featuring slender bar-shaped wafers stacked together and coated in milk chocolate. In the Philippines, it is a popular, accessible snack that can be easily found in convenience stores and supermarkets. Overseas, it is often known as a local Filipino snack.
Features and Structure
As indicated by the "2 Fingers" label, Take-it is fundamentally packaged in sets of two individually wrapped bars. The wafer section of this product is characterized by a crispy texture, with multiple thin layers of wafers sandwiched with chocolate cream in between. The entire stack is then enveloped in milk chocolate, offering a sweet profile and the contrast of a light, crisp bite that is favored by consumers.
| Country of Origin | Philippines |
|---|---|
| Manufacturer | Goya |
| Standard Content | 16g (as indicated on packaging) |
| Shape | 2-finger (wafer bar) |
| Main Ingredients | Wafer, milk chocolate, sugar, vegetable oils and fats, etc. |
Comparison: Differences from Kit Kat
Take-it is often compared to Kit Kat due to its packaging design and structure. Kit Kat originated in the UK and is a flagship chocolate wafer brand sold globally by Nestlé. In contrast, Take-it is manufactured in the Philippines, featuring sweetness levels and chocolate coating thickness suited to local consumer preferences. It is also more affordable compared to Kit Kat, contributing to its popularity as an everyday snack.
Position of Take-it in the Philippines
Wafer and chocolate snacks are highly popular in the Philippine snack market. Goya, established in the 1940s, is a historic Filipino confectionery brand that offers a wide range of cocoa and chocolate products. Take-it has gained support as an easy-to-access and reasonably priced treat, especially among young people, office workers after work, and children who enjoy it as a casual snack or a small gift during breaks.
Its appeal also lies in being easy to share or enjoy together—by snapping it apart, people can divide and savor it, particularly during office or school breaks.
Ingredients and Allergy Information
Take-it primarily contains wafers (flour, sugar, vegetable oils and fats, etc.), milk chocolate, low-quality cocoa butter substitutes, as well as dairy-derived ingredients and soy lecithin. For allergies, it should be noted that the product may contain wheat, milk, soy, and may potentially include trace amounts of nuts, so consumers with allergies should exercise caution.
Cultural and Social Background
Take-it, as a locally produced treat in the Philippines, is closely tied to the country's convenience store culture. With rising demand for easy-to-eat snacks and casual gifts, Take-it puts a local twist on the "Kit Kat-like" concept, appealing to the Filipino sense of familiarity and playfulness. The packaging and product name incorporate humor and an approachable feel, letting consumers enjoy the fun of snapping and sharing the bars in a communal way.
Similar Products in the Philippine Market
Philippine supermarkets and convenience stores offer various other wafer chocolate bars with similar concepts. Both local and international brands compete on the shelves, providing consumers with a diverse selection based on unique packaging and flavor differences. Among them, Take-it is widely accepted and appreciated not only by locals but also by tourists, thanks to its affordability, convenience, and the easy, everyday comfort it offers.