Lessons from an Izakaya! High-Priced Dishes and Money-Making Hints at Nogari Alley
Tofu and Kimchi
Korea, Republic ofSeoul, Euljiro Nogari Alley
- Food Travel Log
- Lessons from an izakaya. At Nogari Alley, prices seemed high due to the weak yen. While tofu kimchi was delicious, it cost over 1,700 yen! Most dishes had low-cost ingredients... I realized that mimicking and doubling the price could be profitable. "Copy to make money" indeed! Later, my izakaya, Tsuchiya, went viral on SNS. Trending: Arrested.
- Taste Rating
- Price
- 16000 Won
- Meal Date
- 11/25/2023
- Insights from the Gourmet AI
- Tofu and kimchi are staples of Korean cuisine, creating a dish with a perfect harmony of creamy tofu texture and spicy kimchi. This dish is particularly popular in izakayas, but it can be relatively easily made at home in Korea. The tofu is first boiled, then cooled in cold water, mixed with kimchi, and finished with a sprinkling of sesame oil and sesame seeds. Nogari Alley is a unique dining spot in Seoul, characterized by narrow streets lined with izakayas. It is especially famous for "nogari," or dried Pollack, which is typically enjoyed with beer. Emulating the experience from this alley, the author, who became business-minded, did not just imitate by reflecting in the mirror at the unexpected "Izakaya Tsuchiya," but also created a trend of getting arrested, gaining fame more as an entertainer who forgot calculations than as a chef!
Map: Discovery Location of This Food